5+ hour, 50+ min ago   (696+ words) adidas says it sold four times as many World Cup jerseys as in 2022, pushing event-related sales guidance to about €1.5 billion. Route and Syndigo argue the real test starts after checkout. adidas has confirmed what the 2026 FIFA World Cup already suggested…...

1+ day, 10+ hour ago   (298+ words) Spanish department store group El Corte Inglés is preparing to raise investment in AI and e-commerce, but president Cristina Álvarez’s insists that stores remain the company’s core differentiator. This September, when its board meets, El Corte Inglés will be proposing…...

1+ day, 11+ hour ago   (474+ words) Ultimate Sevens’ first campaign never explains the sport. It just repeats what it isn’t: not rugby, not stop start, not old school. The AI built film suggests that rejection travels faster than explanation, but whether fans buy a sport defined…...

5+ day, 6+ hour ago   (283+ words) Superfeet is staking its differentiation on carbon-plated, sport-specific insoles rather than general comfort. The Cleat Playmaker Elite, priced at $94.99 and backed by claimed speed and stability gains, leads the shift, with a Court-focused model due this fall. US insole maker…...

6+ day, 12+ hour ago   (476+ words) France’s block on Polymarket, while rival Kalshi advertises freely during the World Cup, shows regulators moving faster than any shared definition of an event contract. Spain, Brazil and Australia are applying separate tests, leaving prediction markets as fragmented as the…...

1+ week, 15+ hour ago   (274+ words) Sport 2000 Group International will use its presence at ISPO 2026 in Amsterdam to push forward its international expansion strategy, centering the effort around a dedicated Members’ Lounge designed to bring brands, partners and decision-makers into direct dialogue. The retail service organization…...

1+ week, 1+ day ago   (341+ words) Spain and Argentina wore its kits in the final, and so the referees, and some half-time performers, not to mention the match ball, and adidas is happy to let that stand in for a trophy of its own. adidas x…...

1+ week, 1+ day ago   (242+ words) adidas reintroduces the All Blacks’ black collar for a landmark tour of South Africa, engineering a grip-resistant match jersey alongside a training and lifestyle range built to carry the rivalry beyond the pitch. adidas and New Zealand Rugby have launched…...

1+ week, 5+ day ago   (723+ words) Reported increases at PSG and Barcelona, alongside new deals with Germany and France, show Nike concentrating spend on football’s biggest names even as mid-market federations move to adidas. Paris Saint-Germain (PSG) and Nike appear to be closing in on a…...

1+ week, 6+ day ago   (756+ words) Skechers is using its biggest football (soccer) campaign to date to speed up a shift that goes well beyond a new boot launch. Long associated with comfort and lifestyle footwear, the brand is pushing further into elite soccer, using the…...