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Why the World Cup is a make or break moment for retail this summer
10+ hour, 28+ min ago (238+ words) On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing. Subscribe: Apple Podcasts " Spotify On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined…...
The men's grooming opportunity at the World Cup
2+ day, 10+ hour ago (816+ words) This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year's biggest-ever FIFA World Cup to their advantage. The quadrennial men's World Cup is one of the…...
The World Cup is a big chance for retail media to prove itself to advertisers
3+ day, 10+ hour ago (812+ words) This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year's biggest-ever FIFA World Cup to their advantage. Walmart's retail media network, Walmart Connect, is partnering with…...
Brands Briefing: Nike looks to build a football universe ahead of the World Cup
4+ day, 27+ min ago (1193+ words) Modern Retail As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup, its attempt to grow its global market share within soccer. The strategy is…...
What brands are paying to advertise around the World Cup
4+ day, 8+ hour ago (858+ words) This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year's biggest-ever FIFA World Cup to their advantage. The 2026 FIFA World Cup kicks off on Thursday and…...
Malls break down their World Cup strategies
4+ day, 10+ hour ago (398+ words) This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are tapping into the FIFA World Cup buzz. Malls near soccer stadiums are kicking things up a notch, when it…...
Brands are catching World Cup fever even without official sponsorships
5+ day, 9+ hour ago (806+ words) This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are leveraging this year's biggest-ever FIFA World Cup to their advantage. From major splashy ad rollouts by Nike and Adidas…...
The next era of Pride Month marketing
1+ week, 10+ hour ago (931+ words) Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But the ability to earn trust with LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts. This week on the…...
Brands Briefing: Stanley 1913's next era focuses on storage, international growth and sports
1+ week, 3+ day ago (325+ words) Ends Friday: Save 35% on an annual Modern Retail+ membership. With its bright colors and limited-edition collaborations, Stanley 1913s Quencher tumbler became the "it" product of the early 2020s. Now, in 2026, the company wants to prove its more than a viral water bottle,…...
'A shock to the system': Roughly $300 billion in U. S. imports changed country of origin last year
1+ mon, 1+ week ago (561+ words) When President Donald Trump announced new tariffs on U. S. imports from China and other countries, he did so with the aim of bringing back U. S. manufacturing. "We will supercharge our domestic industrial base," he said on April 2, 2025." But new data shows that…...
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